George G Smith Jr. | Rehearsal Invite Design
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Rehearsal Invite Design


One of my favorite things about getting married is the little design projects that Alana and I had to do together. We both have a very similar design aesthetic – something that should totally be added to the requirements of a good couple – and it’s been such an easy process putting it all together.

This rehearsal invite was a bit more me. I wanted something simple and modern and took cues from one of my favorite design memes – the helvetica list/Roll Call.

I first discovered it back in my Okayplayer days and Questlove had a shirt with the original members of New Edition on it. It had to have been before Feb of 2004, because he can be seen wearing it in the famous John Mayer skit on the Chappelle Show – but I remember seeing a picture or something with that shirt prior to that. Regardless, apparently the origins go back to around 2001 – according to this article on Design Memes/The Helvetica List on How Design.

I’ve owned various versions of this shirt over the years – the Kendrick Lamar verse from Big Sean’s Control.

Alana came in with the suggestion of the heart – which really completes the design. I had sent it to her and felt that it was a bit staid for a fun event. She suggested taking the heart from the informational side of the invite and cropping it in instead of the ampersand between our names. It was a inspired suggestion and brought it together perfectly. Just that hint of color and the emotive aspect of the heart really make this feel much more like a special occasion than the roll call list would be on it’s own. They came out perfectly – printing done by – are arriving on the doorsteps of our close family and friends as I write this. Only a few more months before the big event and it’s becoming more real by the minute…

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