7 Things Mario Games Have in Common With the Bible.

BY -->JAKE ARDOIN

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1. Stars sometimes play important role.

2. One man saves everyone.

3. Hero comes back to life after dying.

4. Nationality of main hero is a minority.

5. Main hero has a trade unrelated to his role in story.

6. Women most often the cause of all the trouble.

7. Talking reptiles.

1. Pantene, "Chrysalis" (Grey, 2008)

If this ad doesn't give you chills, you have antifreeze for blood.

(CLICK TO PLAY)

Amazing

Alex Bogusky has a great interview/write up on The Power of Moms. Loved the interview.

A fusion restaurant after work.

DON: Who’s up for another round of kombucha?

(All the employees are on their iPhones.)

ADMAN: Sorry, we’re just checking into Foursquare. I’m trying to become mayor of this place—best crunchy tempeh salad with daikon in town. Who is that?

DON: Clara, the new girl from Human Resources.

ADMAN: Wouldn’t mind retweeting her with my @ symbol, if you catch my drift. Not that I’m rewarding her or discriminating against her on the basis of her physical appearance. I’m just stating a subjective personal opinion that does not represent the views of SterlingCooperMizuho or its subsidiaries.

This is scarily accurate.

Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over time: Tell the truth and tell it with relevance, immediacy and meaning. That's why ads that interrupted with sales messages worked so effectively for so long; making the content worth consumers' time meant that brands could risk asking for the sale. It's not a new idea, and today's consumers aren't a new breed of human being. Yet we've assumed that the old rules no longer apply. Delivering engagement and its metrics of time spent and forwards clicked trumps the historic measures of interruption, all of which got to a sales result pretty quickly.

I'd choose effective interruption over pointless engagement anytime. Why wouldn't you?

This is a very on point article. Definitely read the entire thing, but I totally agree and glad someone is saying these kind of things.

Good article on @SarahAustin - plus a great pic.

I love LOLCats.

Seriously....

And so it was, on the day Clowson was buried in Ohio, that Steinbrenner issued an order to his staff at Yankee Stadium in New York.

The Yankees weren't playing at home that day. But Steinbrenner ordered that the big American flag in center field be raised, and then lowered to half-staff.

For Alex.

The thing that I am taking away from the death of Mr. Steinbrenner is that some of the greatest things that great men accomplish don't often see the light of day. More and more stories are coming out about a man who - while overly competitive and arguably cut throat in business - cherished those that helped paved his way to greatness.....