Unleash the Superpowers of Employee Advocates [Infographic]
April 23rd, 2014

Marketing Profs created an infographic about the “superpowers” of employee advocates. Having been such a public advocate of a company back in my Crocs days, I definitely believe that employee advocates can really change the game when it comes to brand perception and engagement online. Of course, it only works when the culture is right, when the employees are empowered, and when the product really backs up everything. If you work for a company where everyone drinks the proverbial kool-aid, then you’re probably very familiar with the data in the infographic.

Infographic from Marketing Profs:

(more…)

Take the Throne: 360i and HBO’s beautiful visualization of Tweets
April 21st, 2014

360i always brings the thunder and this activation with HBO around Game of Thrones (a show I don’t watch, but totally should!) is creative and beautiful for a show whose consumer has twitter at the heart of their experience:

Take the Throne

Is Instagram the New Creative Portfolio?
April 21st, 2014

Excerpt via Fast Company:

“In creative fields, having an impressive portfolio of work to show off at interviews or to HR managers is no longer necessarily the key to landing a job. Instagram and, in some fields, Pinterest, have become an important marker of taste and talent alike. “You don’t need a portfolio anymore. You have an Instagram feed,” Bradford Shellhammer, the Fab cofounder and BackCountry creative director told Fast Company. “You don’t have to spend hundreds of thousands producing this work; it’s all in your hand.”

– The Process –

Thoughts, Ideas, and Photos
from behind the curtain

The View from The Desk

April 22nd, 2014

The View from the Desk 5:06pm. 1290 Avenue of the Americas. Rémy Cointreau USA

Confidence and Creativity and the Process.

April 22nd, 2014

The writer Chester Himes once said “A Fighter Fights and A Writer Writes.” The emphasis is on doing, on the process, on the ability to accomplish what that takes. Henry Miller, in the first passages of A Tropic of Cancer, already declares himself an artist and proceeds to produce one of the masterpieces of modern […]

Coffee and Coding

April 19th, 2014

For most people, holidays and vacation days are a time for relaxing. For me, I like to “relax” by trying to teach myself something new. This site felt a bit neglected, so I revamped it after a marathon coffee and coding session at Why Not Cafe on Orchard St in the Lower East Side. The […]

Daily Rituals

April 4th, 2014

So apparently the key to successful daily rituals is to be in the position where you don’t have to make “ends meet” – only Kant seemed to have a day job. Seriously though, I started to create mine before I got frustrated with the elliptical tool in Photoshop, and I spend the majority of my […]

Joan Didion “On Keeping a Notebook”

July 20th, 2013

“I think we are well advised to keep on nodding terms with the people we used to be, whether we find them attractive company or not. Otherwise they turn up unannounced and surprise us, come hammering on the mind’s door at 4 a.m. of a bad night and demand to know who deserted them, who […]

Copyright 2014. All Rights Reserved.