Marketing Profs created an infographic about the “superpowers” of employee advocates. Having been such a public advocate of a company back in my Crocs days, I definitely believe that employee advocates can really change the game when it comes to brand perception and engagement online. Of course, it only works when the culture is right, when the employees are empowered, and when the product really backs up everything. If you work for a company where everyone drinks the proverbial kool-aid, then you’re probably very familiar with the data in the infographic.
Infographic from Marketing Profs: